Nowadays, it is obvious that a presence on the web is absolutely vital for the health of your business, no matter what industry it figures in. Whether you are an entrepreneur, mompreneur, solopreneur, digital nomad, remote worker, self-employed, freelance or any other category you feel you belong to, high visibility on the Internet will help you grow!
But what should you display on your website? Here are 5 essential pieces of content to include for a successful freelance website.
Be sure to read to the end of the post. There’s a special offer!
When visitors visit your website, the first thing that they will look at is what you do and how you can be a help to them. It is therefore important to showcase your skills and your best achievements in a clear and visual manner to capture their attention. Just like a shop window that makes passers-by want to come in, do the same thing when displaying your projects. Give them a reason for wanting to work with you by giving out detailed information of your experiences and different skills that you have.
Your offer and services
Along with your projects, it is equally important to clarify your areas of expertise and to show your potential visitors what it is that you offer. When you detail your offer and services, not only will this help with your SEO, but it will also help you stand out from your competitors. Don’t forget to also give out indications of your pricing, which will make you look more professional and transparent. Most of your potential clients won’t be experts in your field and will be on the lookout for pricing information. More often than not, they fear wasting their time (and yours) by asking relentlessly for pricing quotes and details on your offer, so give them clear indications!
How to best reach you
Be easy to reach! There’s nothing more frustrating than not knowing how to get in touch with someone. Whether you prefer to be contacted by phone, by mail, through contact forms or other, make sure that you make the means of contacting you visible on your freelance website. It’s a great touchpoint with your future clients! Don’t forget to also include your social networks as they allow you to touch more visitors. Plus, potential clients can equally see that you are active on other networks.
Not only should you make yourself easy to contact, but for freelance writers, if you offer partnerships or guest blogging writing opportunities on your website, you will be able to enlarge your network and get considerable visibility. The more presence you have online, the more people will be able to find you and offer you interesting projects to work on as they will see that you are someone that is professional and trustworthy.
A self-employed website is always personal, and the human touch that you can bring to it will play a big role. People need to know that there is a “human” behind the screen with a story and a background. Dedicate a section or a page to talk about yourself. Introduce who you are, what you do, what brought you to where you are, what your specialities are and any other information that would be relevant to make a potential client want to work with you. When you bring a human touch, it encourages visitors to want to collaborate with you.
If you have a blog on your website, you can give further insights, thoughts and small anecdotes so that people get to know more about you as well as your interests. The more information and content that you give (in a structured manner) the more visibility you will get on the web.
Images and illustrations
Did you know that 75% of people judge a company’s credibility based on its design? It is thus highly recommended to design your website with beautiful images and templates to highlight certain information. The best way to go about this is to keep it simple, clean and visually attractive. Too much colors, fonts or images will drown your text content. When you stay balanced, you will give out a professional image. Think of you website as a personal portfolio or business card; people would want to get in touch with you if they understand what you offer and like your style.
Ready to start making your website? If this sounds overwhelming to you and you are not very tech-saavy note that there are many options out there to help you out! Heek for example can be a safe bet, if you are looking for a personal companion that can accompany you from A to Z. All you have to do is chat with the little robot (named Heek) and watch your website come to life, just as if you were interacting with a web designer, account manager or developer! Plus, it tailors specifically to freelancers with all the content you need to get yourself known as detailed above.
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