The Joss Whedon Guide to Marketing With Storytelling

At this point, storytelling in marketing has almost become a meaningless buzzword — something everyone talks about in vague ways so much that we’re all sick of hearing it. Don’t believe me? Take a look: Yet far too many people don’t know what “storytelling in marketing” really means. Fewer still are doing it effectively. So[…]

Do You Have the Right Blog Marketing Mix?

No, your blog isn’t a tangible thing. It’s not something a potential customer of yours can go pick up at the store. But if you’ve monetized your blog, tangibility doesn’t matter. The fact of the matter is you’re selling something and that means you need to approach everything around it as a business, including your[…]