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Optimize Advertising Content for Foreign Markets

Marketing is a business of communication, and content plays a vital role in sending consumers the right message. If you market products to a foreign audience, the success of your marketing content depends on your ability to effectively translate the material within the context of your consumer’s language and culture. Just as within your organization …

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The Joss Whedon Guide to Marketing With Storytelling

At this point, storytelling in marketing has almost become a meaningless buzzword — something everyone talks about in vague ways so much that we’re all sick of hearing it. Don’t believe me? Take a look: Yet far too many people don’t know what “storytelling in marketing” really means. Fewer still are doing it effectively. So …

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