March 23, 2016

Social Media Marketing

Are there any businesses not on social media these days?

Honestly, it seems like every brand around has at least some kind of presence on at least one social media channel, whether it’s Facebook, Twitter, Instagram, or Pinterest.


Social media marketing is one of the top three performers when it comes to effective content marketing for both B2B and B2C brands (along with blogging and case studies). (Source: LinkedIn Technology Marketing Community)

And even if you don’t “get” the appeal of social media yourself, chances are your customers and prospects do — especially if they’re millennials.

Did you know that 63% of millennials report that they get information about their favorite brands from social media networks?

Or that over half of millennials say that social opinions affect the products and services they decide to buy?

Or that 46% actually “count on social media” when making online purchases? (Source: leaderswest Digital Marketing Journal)

Social media marketing absolutely does work, when it’s done well.

You’ve probably noticed: the ones who really seem to be crushing it on social media are the ones who are really active on it.

You know the type. They’re the brands who are pushing out several tweets a day, a different Facebook post every time you log in, two or three videos on YouTube every week, not to mention all those gorgeous, perfectly composed, artfully filtered images on Instagram and Pinterest…

It’s enough to make even the most organized and enthusiastic business owner shy away from social altogether.

And that’s to say nothing of the simple fact that if you’re a busy business owner, you don’t have time for all that anyway.

The truth is that getting connected — and staying connected — with your prospects and customers on social media is much harder than it looks.

Social media marketing is complex and confusing. And it’s getting more so by the day.

A successful social media marketing program takes time, expertise, and a thoughtful strategy that’s consistently executed.

That’s where Digital Inkwell comes in. We put in the elbow grease to make sure your content reaches its intended audience and help you build an engaged, involved community around your business or brand.

Digital Inkwell’s social media marketing expertise covers both content and strategy. Whether you need a turnkey solution from conception to creative brief to detailed plan to actual content management and publishing (and let’s not forget analytics!), or just one slice of the social media marketing pie, we can help.

We start by getting to know you and your brand. Working with you, we craft specific, measurable, and realistic goals for your social media marketing plan.

We help you figure out what to post, when to post it, and where, depending on your ideal customers and where they’re most likely to be.

We help you put the right tools and analytics in place, so you’ll be able to tell what your return on investment (ROI) is, and how well your plan is working.

And we can even take over the content selection and posting for you, if you prefer.

We can help you with one or several social networks, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, G+, and Tumblr — whatever you need.

You’ll also get regular reports showing specific kinds of engagement — such as shares, likes, comments, retweets, and more — as well as other kinds of metrics to evaluate how well your content is resonating with your audience. You’ll also see how your audience is growing over time.

We’ll help demystify social media marketing for you, and show you how to use it to grow your business without spending endless hours at it.

If you’re ready to get your social media marketing plan under control — or get it started — just fill out the form below and click “send.” We’ll get in touch right away to discuss where you are and how we can best help you.


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